So, you’ve got an idea and you’re ready to try to communicate. First off, determine if your invention details may be communicated or otherwise. Ask your patent attorney if it is ok. If so, then you need InventHelp Store Products. Precisely what is a press release? In a nutshell, it’s a brief, to-the-point news story that seeks to show the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad fact is editors are bombarded with press releases. In order to keep yours out of the trash bin, here are some simple tips: Don’t write an ad. Editors are notoriously picky folks. The final thing they wish to examine is actually a screaming advertisement masquerading as a press release (think like: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. As a result them very uninterested in publishing an ad for your product for free!
Get to the point. Focus on the newsworthy part of your invention. Describe how your invention solves an issue. And then try to think beyond simply: “It saves time and money.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw a huge number of invention accolades as well.
I will remember, as I’m sure most of you can, when “bigger is better” was synonymous with cars and private transportation. Today, should there be this type of huge concentrate on green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the craze because they included a number of “green” transportation alternatives on their annual Best Inventions of year list. Here are two to be on the lookout for in the coming years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives out in 2008. The Town Car from MIT’s Media Lab is actually a two-seater, new invention ideas which can be checked out from a designated location, then returned (such as a shopping cart) to the other station in the city. Due out in 2011, this innovative concept could reduce another massive symptom in mass transit – parking.
Using the way everything is going, expect more big changes in the way we communicate and how we get around. Make sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, such as a new method to fly in style!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to deliver it to the editor-in-chief at Sports Illustrated, right? Not exactly. Because larger, commercial magazines are usually searching for news about products already on the market, you might miss your audience altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So as opposed to Sports Illustrated for your invention, why not use a trade publication like American Sport Fishing? This is when business details about new inventions could be picked up by an editor.
Visit a pro. Publicity is actually a time-consuming marketing activity, which explains why publicity releases are a part of InventHelp Corporate Headquarters to industry services. If you’re not just a client, you might want to consider employing a publicity firm that can handle the writing and distribution of releases for you. Most companies charge from the word for such services so be sure to find out about pricing up front.